I graduated with a dual Finance and Investment Management concentration at the Palumbo Donahue School of Business Administration at Duquesne University.

I completed this degree in two and a half years. And I accepted an invitation to three honor societies: Beta Alpha Psi Honorary Fraternity, Golden Key Honor Society, and Omicron Delta Kappa Honor Society.

My first job in business administration was as a Financial Analyst for an engineering and construction firm, The Shaw Group Inc. I was responsible for Sarbanes Oxley Self-Testing Audits for the basic accounting and operational functions of the business.

And let me tell you, everyone from the executive team down to the entry level employees were listening and learning from me, on how to strengthen our operations. 

Moreover, I learned how businesses run efficiently, how to detect and prevent fraud, and how to standardize policies and operations to streamline sustainable businesses. I was promoted twice in the short time I was there. 

I managed the entire Pittsburgh/Allegheny Market for Sparkling Nuvo Events and Promotions. At this time, I was responsible for selling in 4-6 cases per promotion into restaurants, bars, and nightclubs throughout the city. In addition, I negotiated menu placements and sampling programs and managed multiple weekly brand activations. Collectively, the brand ambassador program grew Sparkling Nuvo to a 210,000-case brand, eventually selling for $50 Million.

I established relationships with key target accounts and partnered with local distributors to secure large case deals. In addition, I identified key events for brand partnerships—developed a promotion strategy to ensure inventory depletion, and secured product placement opportunities.

Plus, I collaborated with local distributors as a specialized selling resource; identified new promotion and sales opportunities, provided constructive feedback, and shared compelling sales stories.

I worked for a ground-breaking and award-winning marketing agency, Mirrorball Agency. I managed national campaigns in 10 major markets. My work included celebrity events, collaborations with digital media, thousands of monthly brand activations, producing high-end luxe events, digital marketing strategy, social media, social listening, data analysis, influencer marketing, and so much more.

Further, I managed sponsored events & influencer content from deal signature to launch, implementation, production, activation, and recap. Liaison between Talent Agents, P.R., and Brand Reps. And created event partnerships in Fashion, Beauty, Lifestyle & Music.

I also led content creation, editing, and digital strategy for our lifestyle blog, celebrity coverage, and consumer interaction; interviewing and leveraging relationships with key influencers while managing the editorial calendar, photoshoots, and talent coordination.

I traveled across the United States, Canada, Central and South America, and the Caribbean, managing significant event activations, marketing promotions, and selling thousands of pointe shoes to dance retailers worldwide, increasing sales by 33%.

I became a master of selling and promotion. I used my digital marketing skills to assist retailers in promoting their events and selling the products that I encouraged them to purchase.

I strategized, recruited, and built relationships with creative influencers to expand the Capezio Athletes and Brand Ambassador Program roster. Empowered and partnered with affiliates, institutions, and dance companies to engage with influencers to deliver timely, relevant, high-impact global content.

And I facilitated high-volume sales through experiential marketing, global brand activation, engagement initiatives, and event programming.

I was responsible for 35-50 markets, staffing 1000s of weekly events and promotions, creating and running national campaigns for 1500+ employees, and launching, supervising, and activating four large-scale experiential marketing programs for four brands.

I used qualitative and quantitative data to enhance and optimize performance in programs. Identified and reported key learnings, suggestions for improvement, and new business opportunities.

Further, I ensured adherence to brand standards, activation strategy, and protocol; and streamlined the entire marketing program management system;

I also created clear, concise, and compelling sales content for client presentations; supported account teams in identifying, prioritizing, and scoping client/event opportunities. My presentations acquired new clients. 

And I maintained and fostered strong client relationships and improved client experience across the whole creative process by working with stakeholders.

I created my first funnel without much guidance. But I designed something beautiful and clean as possible, wrote copy from my heart, and launched quickly. I validated my offer within three days of launching.

At this time, I realized the power of digital marketing and began funnel hacking, studying funnel strategy, traffic, and copywriting. 

Currently on a mission to develop, refine, and scale one hundred businesses in the online course industry to 3 million dollars within three years. Looking for ambitious, tenacious, and optimistic entrepreneurs who need expert guidance without the full-time costs;

Entrepreneurs who believe in the principles and are committed to using proven digital marketing strategies, funnels, and conversion copy to scale their businesses;

Business owners who are ready and willing to be visible, employ organic traffic strategies, invest in advertising, and commit to business growth until they reach 3 million dollars in revenue; those who are in it to win it and in it for the long game.