THIS IS THE QUANTUM LEAP YOU’VE BEEN WAITING FOR
Let’s audit your business, organize your systems, and set you in motion to reach millions.
Clarify & Audit Your Business
The worst thing an entrepreneur can do is scale too fast or without having the systems & operations to sustain it. And understanding the processes of your business is critical to building the structure & systems to support its growth. So together, we’ll thoroughly audit the complete picture & position you to scale.
Organize Your Systems & CEO Focus
Your business grows when you shift your focus from entrepreneur to CEO. Also, the systems & structures of your business are critical to your ability to maintain profitability & scalability. So to build a sustainable business, your CEO work must align with the quantum leaps you want. Let me help set you up to flourish.
Scale Your Business & Make Sales
Scaling to millions requires monitoring, strategic adjustments, & executive support. So I’ll step in as your high-level marketing executive to problem-solve, strategize, track, & analyze the data so that you can make adjustments quickly & continue to grow & scale your business to seven figures and beyond.
Copywriting
Staring at a blank screen, trying to find the best words to convey what you do & why someone should trust you, is as daunting as selecting a bottle of wine at a Wine & Bistro bar. Of course, you know a bit of strategy is involved (red, white, rose, age, vineyard, and which food pairings are best). But having so many options, pairings, flavors, notes, ages, brands, & even types of grapes pulls you in several directions. It’s 100% overwhelming.
The best news is copy is as wine. It improves with time. And it’s filled with so many options that the most logical step is to seek guidance from a pro—especially one with the delightful pairing of copy & strategy.
In other words, hiring an expert copywriter & strategist will reduce your frustration & help you launch faster so you can focus on serving your clients & getting paid.
Who Is This For?
Any business owner who sells digital products or services online + needs a sales page to promote and sell their products. Perfect for online course creators, coaches, service providers, and creative entrepreneurs.
What Should I Expect ?
Expect a relaxing and delightful conversation about your business. You’ll receive honest and forthcoming business development recommendations to level up and scale your business. As I explore and learn more about your business, I’ll ask you questions to ensure I understand your mission, purpose, and aim.
Bring your preferred beverage to stay hydrated because you’ll talk a lot. You may feel like you’re rambling or all over the place, or maybe you know exactly what you want and will express it directly.
Either way, my job is to listen, identify your needs, and find the solution. And believe me, I’ll find it. Next, I dive deep into writing your sales copy; copy that resonates with your target audience and converts them into a sale (or two). Moreover, I take time to sprinkle in aspects of your personality, brand archetype, and messaging.
After I complete the draft, I’ll send it to you for review. You can review it independently, or we can review it together. Finally, I’ll edit and deliver your final sales page copy in a Google Doc. As a bonus, once you get your sales page designed, I’ll give it a last review and make any suggestions that may enhance your copy and position you for more sales.
Rest assured. My clients walk away feeling more confident in their ability to reach their goals and scale to the income they’ve been living for.
What Services Will You Provide?
The magic of working with me is that I can quickly identify the through-line through all your idea chaos. If you are multi-passionate, overwhelmed with options, or don’t know how to center your business offer on ONE THING, I will see it. If there is a lack of clarity in your offer, copy, or messaging, I will FOCUS your marketing. Lastly, you must have a CEO Playbook to scale your business to six or seven figures. Together, we customize your playbook to match your ideal lifestyle and financial goals.
- Long Form Sales Page Copy
- 2-Hour Business Intensive
- Offer Creation
- Clarifying Your framework
- Naming & Branding Your Offer &Features
- Identifying Your Dream Customer Profile (this is not your typical ICA)
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Business Intensives
Remember when you discovered that the online course industry is predicted to reach $40.61 billion by 2026? You wanted in & promptly jumped in with two feet. You stepped out on faith & left no stone unturned. That is, until the excitement wore off, you discovered a plethora of software you need to pull it off, expenses piled up, cash began to run dry, & the imposter syndrome started to sink in.
You know you are more than capable, yet you need help to make consistent sales, get the right systems in play, or upgrade to a CEO mindset & discipline required to scale to a million. But navigating the online course industry is fast-paced and ever-changing. And there is always a new opportunity to pull you away from being consistent in your business and investing your energy into something other than profit-producing activities.
My superpower is quickly seeing your vision and creating a customized action plan to scale your business, make sustainable profits, and live your ideal lifestyle. Entrepreneurship is hard. But it’s not impossible. First, you must commit to finishing the race, acquire the proper oversight and guidance, and implement the best strategies for YOUR BUSINESS & OFFERS.
Who Is This Business Intensive For?
Business intensives are for serious business owners looking to scale to $3 million and beyond. It’s for ambitious, purposeful entrepreneurs willing to do what it takes to scale, so long as they know WHAT they need to do to reach their next level of growth.
What Should I Expect?
Expect to get clarity and take inspired action:
- You’ll understand your business more than you thought you already did.
- We will identify gaps in your business, offers, brand messaging, copy, and more.
- We’ll devise an action plan that moves the meter quickly.
- You’ll walk away equipped with the strategies to design, build, and grow a profitable online business more efficiently and less overwhelmed.
What Services Will You Provide?
The Business Intensive is a comprehensive deep dive into your marketing, systems, content, offers, and strategies. We cover tactical guidance in funnels, copywriting, systems & operations, automation, offer creation, social media, workflow, launching, profitability, and social media.
We get to know your business intimately and identify the gaps and solutions you need to enact to move the meter in your industry. Plus, it is your opportunity to ask clarifying questions and get an inspired action plan to move forward confidently.
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Email Marketing
Hiring a skilled copywriter for your email marketing campaigns offers numerous benefits. You’ll receive persuasive email copy that increases your conversion rates and generates sales while building a positive brand image that establishes trust with your audience and boosts revenue. Outsourcing the task also frees your time to focus on other essential tasks.
With years of experience and expertise, I can create tailored campaigns that promote your products and services, increase conversion rates, and sustain profitability. I’ll ensure your emails convey your message clearly and professionally, reflect your brand’s personality and tone, and resonate with your target audience, resulting in engaging content that connects, establishes trust, and drives sales.
Who Are Email Marketing Packages For?
This service is ideal for entrepreneurs and business owners who require regular email marketing campaigns to promote their digital products, courses, and services. It is particularly effective for businesses that utilize funnels in their sales strategy.
What to expect ?
- Captivating and Compelling Copy: Receive persuasive and engaging copy that captures the reader’s attention, keeps them interested, and encourages them to take action. I’ll craft headlines and subject lines that entice readers to open the email and read more which can lead to higher open and click-through rates, resulting in more conversions and sales.
- Professionalism and Credibility: You’ll feel confident that your emails will be well-written, error-free, and reflect positively on your brand. Professionalism and credibility are essential in building trust with your customers, and I can help you achieve this through the quality of your emails.
- Time-Saving: Writing effective marketing emails takes time and effort, which can drain your resources as a business owner. Hiring me frees up your time, allowing you to focus on other aspects of your business, such as developing new products, managing operations, and engaging with customers.
- Increased Conversions: The ultimate goal of email marketing is to convert subscribers into paying customers. I’ll create compelling calls-to-action and persuasive language to motivate readers to take the desired action, whether purchasing, signing up for a webinar, or downloading a free resource.
- Personalization: You’ll receive crafted, personalized messages that resonate with individual readers. Personalization can help you establish a stronger connection with your subscribers, increase their engagement with your brand, and ultimately drive more sales.
What Does This Service Include?
There are several types of email campaigns that I am available to write for you.
Welcome Campaigns: Introduce new subscribers to your brand and welcome them into your community. The goal is establishing a positive first impression, building trust, and encouraging subscribers to engage with your brand.
Abandoned Cart Campaigns: Target subscribers who have added items to their cart but still need to complete their purchase. The goal is to remind them of the items they left behind and encourage them to complete their purchase.
Nurture Campaigns: Build relationships with subscribers over time by delivering valuable content and building trust. The goal is to keep your brand in mind and encourage subscribers to engage with your brand regularly.
Promotional Campaigns: Promote a specific product, service, or offer. The goal is to generate sales and revenue by creating a sense of urgency and encouraging subscribers to take advantage of the offer.
Re-Engagement Campaigns: Target subscribers who last engaged with your emails a while ago. The goal is to re-engage them and encourage them to engage with your brand again.
Event Invitation Campaigns: To promote an upcoming event, such as a webinar, conference, or product launch. The goal is to generate interest and encourage subscribers to attend the event.
Post-Purchase Campaigns: To engage with customers after they’ve made a purchase. The goal is to provide them additional value, encourage them to make repeat purchases, and generate positive reviews and referrals.
Evergreen Email Sequences: Enough emails to cover either three months to a year, depending on the frequency of emails you send. The goal is to consistently engage, educate, inspire, promote, and bring awareness to you and your business.
Each type of email campaign has its unique purpose and goal. As a result, you can build a more comprehensive and effective approach by incorporating various campaigns into your email marketing strategy. We can determine the best email strategies for your business needs.
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Fractional CMO
Creating and executing an effective marketing strategy can be daunting for an online business owner. That’s where a fractional CMO can help. A fractional CMO can provide high-level strategic guidance, help develop and execute impactful marketing strategies, increase traffic and leads, and ultimately drive growth and revenue.
With a fractional CMO, you’ll receive expert guidance on all aspects of your marketing operations, from targeting the right audiences to utilizing the most effective marketing channels. They can provide a fresh perspective on the latest marketing trends, technologies, and tactics, ensuring your business remains profitable in a fast-changing landscape.
By hiring a fractional CMO, you’ll tap into the expertise of a seasoned marketing executive without the costs and commitment of hiring a full-time CMO. They can help you make more informed marketing decisions, optimize your marketing spend, and drive more traffic and revenue to your online business.
If you’re serious about scaling your online business, consider booking a call with a fractional CMO today. A fractional CMO is a smart investment that can pay off significantly.
Who Are Fractional CMO Services For?
Fractional CMO services are designed for ambitious business owners who want to scale to seven and eight figures and beyond. It’s for those who value high-value support, streamlining their marketing function, and integrating a comprehensive approach to marketing. This requires a willingness to invest in and accept expert guidance from a seasoned professional.
*Note that this service is unsuitable for controlling entrepreneurs unwilling to defer to other executives on their team.
What Kind Of Results Should I Expect?
The results you can expect within the first six months will depend on factors such as your effort, business goals, marketing budget, industry, and competition. However, typically, within the first six months, you can expect to see progress in the following areas:
- Improved brand messaging and positioning: Your brand message will be clearer and more consistent across all communication channels, leading to increased brand recognition and engagement.
- More effective marketing strategies: Your marketing strategies will be more aligned with your business goals, target audience, and budget, resulting in increased traffic, leads, and conversions.
- Increased revenue: Your revenue will likely increase as a result of more effective marketing strategies, lead generation, and conversion optimization.
- Greater visibility: Your online presence will be enhanced, and your brand visibility will increase through improved search engine rankings, social media engagement, and visibility across other marketing channels.
- A streamlined marketing function: Your marketing function will become more organized, streamlined, and efficient, resulting in improved ROI and decreased marketing costs.
- Positioned and structured to scale: You’ll implement systems and operations that position you to scale and sustain your profitable business.
Overall, the results within the first six months depend on factors like your effort, business goals, budget, industry, and competition. However, typically, you can expect progress in the following areas: clearer brand messaging, aligned marketing strategies, increased revenue, enhanced online presence, streamlined marketing function, and scalability systems.
What CMO Services Will It Include?
Developing and executing marketing strategies: Design and implement marketing strategies that align with your business goals, target audience, and budget.
Branding and messaging: Develop a clear brand message that resonates with your target audience and reflects your unique value proposition.
Target audience research: Identify and understand your target audience, including their needs, preferences, and behaviors.
Marketing channel selection: Select the most effective marketing channels for your business, including social media, content marketing, PPC advertising, and email marketing.
Funnel strategy: Map out the customer journey and identify opportunities to optimize lead generation and conversion rates.
Copywriting: Use effective copywriting to increase engagement and drive conversions to achieve clear brand messaging across all communication channels.
Lead generation and conversion optimization: Optimize your marketing campaigns to generate more leads and convert them into customers.
Marketing analytics and reporting: Track and analyze marketing metrics, including website traffic, engagement, and conversion rates, and provide regular reports to help you make more informed marketing decisions.
Visibility & PR: Integrate visibility and public relations strategies to increase your online presence, brand awareness, and search engine ranking.
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Branding & Social Media
Building a solid brand and social media presence is a powerful tool to increase visibility, establish authority and credibility, and differentiate yourself in your industry. While there may be challenges such as lack of time, expertise, inconsistent messaging, limited budget, and difficulty measuring ROI, investing in professional branding and social media services can help overcome these hurdles.
Social media serves as a hub for potential customers, media, and industry experts and can showcase your knowledge, consistency of work, and personality. Moreover, designing a solid brand strategy and consistent messaging and visuals across all platforms can attract more customers, build relationships, and establish trust and loyalty.
In addition, a professional branding and social media service can provide the expertise and support necessary to create a successful online presence while freeing up time for you to focus on other aspects of your business.
Who Can Benefit From These Services?
Branding and social media services are for entrepreneurs looking to establish a powerful personal brand, consistent messaging, and an effective online presence. It is important to note that these services go beyond just increasing followers on social media platforms.
The current social media landscape requires a combination of organic strategies and a robust advertising campaign to gain followers and increase engagement. We focus on improving your visibility, building authority, and establishing credibility in your industry.
What To Expect?
Batch content creation to cover six or twelve months of content, posting five days a week, once a day. Identification of your content pillars, brand toolkit, and brand messaging.
All content is aligned with your established brand standards, identity, and messaging. We will also ensure that captions are entertaining, educational, inspirational, and personalized to you and your business.
What The Branding & Social Media Service Include ?
Here are some of my standard services provided:
- Brand Strategy: Developing a brand strategy is the foundation of any successful branding and social media campaign. The brand strategy service includes defining your brand’s core values, mission statement, target audience, framework, and unique value proposition.
- Logo and Visual Identity: A consistent logo and visual identity across all channels are essential for establishing brand recognition and recall. Your brand identity includes creating visual elements such as color schemes, typography, and imagery aligned with the brand’s messaging and values.
- Social Media Designs: Batch create social media posts and write captions that resonate with your target audience. Social media services include graphics, stories, carousel posts, reels, and captions.
- Online Reputation Management: Strategically creating content that presents you as a thought leader and expert in your industry. Ensuring that content is compelling, shares relatable stories, and intrigues visitors on your profile.
Starting at $3250
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