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The Importance of Clearly Defined Targeting

The Importance of Clearly Defined Targeting

In today’s hyper-competitive market, businesses that fail to define their target audience risk squandering resources on ineffective marketing. Yet, according to a 2022 survey, 40% of businesses admit to not having a clear marketing strategy, and a significant part of...

Building Scalable Systems Like a High-End Automobile

Building Scalable Systems Like a High-End Automobile

Imagine you're in the market for a luxury car. You're not just looking for something that gets you from point A to point B — you're looking for a seamless driving experience that blends performance, comfort, and style. The car has been meticulously designed with...